The Fundraising Everywhere Podcast

Navigating rapid growth, fame and change. Medical Aid for Palestinians rose from an organisation with an annual income of £10m to over £50m in less than a year. From a small, niche, and dedicated supporter base to attracting tens of thousands of new supporters from over 150 countries through digital channels. Find out more about how the charity has adapted its ways of working and fundraising programme to deliver on ambitious goals, whilst also planning for a future where the media and public interest fades, but the need continues to be great.

Key learnings from this session:

1. A case study of a small team shifting their approach in response to rapid organic growth / an emergency
2. How to drive reactive giving
3. Focusing in on sustainable giving

Want to continue your learning? Join us at our Individual Giving Conference on the 15th October 2026

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this rapid-fire Q&A episode of the Fundraising Everywhere podcast, host Simon Scriver puts corporate partnerships expert Andy King (Fireside Fundraising) on the spot with the most commonly asked questions from the Fundraising Everywhere community. Pulled from feedback and conference audiences, this episode covers everything fundraisers want to know about building and sustaining corporate partnerships.

Topics include:

• What good corporate partnerships actually look like — and why companies don't want to be treated like bank accounts
• Fewer big partnerships vs. more medium-sized ones: which strategy to start with
• Realistic partnership values for small charities (with real-world examples)
• How to find and qualify the right prospects using mission alignment and giving preferences
• Cold vs. warm outreach: realistic reply rates and why the difference is staggering
• Mixing channels (email, phone, LinkedIn, Instagram DMs) and why consistency matters
• How to approach corporates at networking events without killing the mood

Andy also shares details about upcoming Fireside Fundraising research on how companies give, available free at the end of September, plus a Fundraising Everywhere webinar sharing the highlights.

Andy King, Founder of Fireside Fundraising — find him on LinkedIn or at firesidefundraising.com

Become a member to access our Relationship Fundraising Fundamentals

Check out our next Corporate Partnerships Conference

In March 2025, Mind launched a dedicated In Memory cash journey – our first tailored email stewardship programme for supporters giving in memory of a loved one. This session will share how the five part email journey was shaped by audience insight, the results from six months of performance data, and our plans for stewarding different in memory audience segments across channels.

Attendees will gain practical ideas for designing supporter journeys that resonate emotionally, interpreting data to refine approaches, and building multi-channel stewardship strategies that strengthen relationships and encourage repeat giving.

Key learnings from this session:

• How to use audience insight to design meaningful, tailored supporter journeys.
• How to analyse performance metrics -including second gift rates – to guide improvements.
• Mind’s plan to segment and steward in memory audiences effectively across multiple channels.

Want to continue your learning? Join us at our Legacy and In-Memory Conference on the 24th September 2026

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this episode of the Fundraising Everywhere Podcast, host Cam St.Omer Donaldson is joined by two graduates of the JustGiving Digital Learning Grant Programme — Kayleigh Wingate from Cambridge Cyrenians and Claire Caborn from Dove Cottage Day Hospice.

Both fundraisers work in small charities where wearing multiple hats is the norm, and both came into the DLG program with different goals — Kayleigh to build her fundraising foundations after a background in copywriting and marketing, and Claire to take her charity's first steps into digital fundraising ahead of a landmark 30th anniversary Big Give Christmas Challenge.

Together, they share:

• What they learned across six months of the program — from email marketing and social media strategy to storytelling and grants
• Why it's okay not to have all the answers (and why that realisation was liberating)
• How the program boosted their confidence and sparked new strategies for their organisations
• Why Fundraising Everywhere feels like an extended fundraising team — and a "fundraising encyclopaedia"

Applications for the Digital Learning Grant Program 2027 (sponsored by JustGiving) are now open. Head to https://www.fundraisingeverywhere.com/digitallearninggrant/ to apply.

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this episode of the Fundraising Everywhere podcast, host Cam St-Omer Donaldson is joined by Claire Stanley, Director of Policy and Communications at the Chartered Institute of Fundraising, to unpack not only what the new rules mean, but also where charities are still looking for greater clarity.

Together they explore the distinction between the ICO's legal guidance and the Fundraising Regulator's fundraising framework, discuss some of the grey areas charities are navigating, and explain how the Chartered Institute of Fundraising is working with regulators to represent the sector's experiences and help shape future guidance.

They explore:

• What the charitable purposes soft opt-in changes and what it doesn't.
• The difference between the ICO's legal guidance and the Fundraising Regulator's practical framework.
• Areas where charities are still seeking greater clarity, including common implementation questions.
• How the Chartered Institute of Fundraising is engaging with the ICO and other regulators to raise sector feedback and support further clarification.

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

In this episode of the Fundraising Everywhere Podcast, host Sarah Crowhurst — Founder of digital fundraising agency Hynt — sits down with three brilliant sector leaders ahead of her own talk at Pizza for Losers, the event that celebrates what happens when things go wrong.

Sarah is preparing to speak about professional burnout and a knock to her confidence that left her questioning her future. To calm her nerves and sharpen her thinking, she chats with:

Henry Rolling (Flying Cars Innovation Agency) — who shares how his first Christmas appeal at the Refugee Council went out without a return envelope, why failure is easier for some people than others, and what cracking an apple with your bare hands has to do with persistence.
Lesley Pinder (Compass) — who spoke at the very first Pizza for Losers about burnout and missing the warning signs. She reflects on the "vulnerability hangover" of opening up on stage, and why having your team in the front row cheering you on can change everything.
Harpreet Kondel — who opens up about being the only person of colour in the room for 32 years, the roles she was never offered, and why she refuses to let others define her worth.

Together, they explore vulnerability, self-belief, bias, and why talking about failure might be one of the bravest and most important things we can do.

What does return on investment actually look like in corporate fundraising — and what can the numbers tell us about strategy? In this episode, host Simon Scriver brings together Caroline Richardson (Lark Owl) and Andy King (Fireside Fundraising) to dig into Caroline's latest benchmarking research on corporate partnerships. What does return on investment actually look like in corporate fundraising — and what can the numbers tell us about strategy?

They explore why more charities than ever are doing corporate fundraising, what the data reveals about success rates (including why 50% of respondents had a 100% success rate — and why that's not necessarily the full story), and how ROI for corporate partnerships is trending. Caroline and Andy also unpack the key strategic difference between a high-volume and a quality-over-quantity approach, why corporate fundraising has more in common with major gifts than trusts, and why it's very much a team sport.

Caroline and Andy also discuss:
- ROI
- Percentage of charities actually doing corporate fundraising
- Success rates
- Differences between large and small charities
- Differences between 2025 and 2026

• Caroline's newsletter, The Nest Egg
• Fireside Fundraising research on why companies give

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

The digital fundraising landscape is changing. How are you navigating it? If you get your digital engine room (Meta, Google and Email) in order, then you can continue to get value out of digital, despite the ongoing restrictions put on charity advertisers looking to grow their share of voice and share of money.

Join Josh Leigh, Director at Hynt in this session that will equip attendees with practical strategies and tools to navigate the ongoing changes in digital advertising: charities need to know WHY they exist, and work in the middle of the marketing funnel to bring it to life.

Key learnings from this session:
Participants will understand how the ongoing restrictions on digital advertising are affecting charities.
You will learn how to create effective campaigns that leverage your charity’s value to grow consideration and create deeper value through digital retention.

Are you ready to gain actionable insights and tools to implement immediately?

Don't forget to join us at our Digital Fundraising Conference, happening on the 9th July 2026, learn more here

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Is email the most underrated tool in your fundraising toolkit? In this episode, host Simon Scriver sits down with Anya Muir Wood, Head of Creative at Forward Action, to explore why email deserves far more attention than it gets — and how to make it work harder for your cause.
Anya shares how Forward Action takes a data-led, human-first approach to email fundraising, helping organisations of all sizes move from sporadic sends to strategic, story-driven campaigns that genuinely connect with supporters.

They cover:

• Why fear of unsubscribes is holding your email programme back
• How to overcome the blank page and write emails people actually want to open
• The power of honesty, urgency, and a single clear ask
• Where AI fits in (and where it doesn't) for creative email teams
• How to build an email content plan even with limited capacity

Anya also gives a preview of her session at the Digital Fundraising Conference on 9th July — "Six Email Tactics That Make Supporters Fall in Love With Your Cause" — packed with practical, steal-worthy ideas you can put into action straight away.

Links & Resources:

• Forward Action website
• Join us at our Digital Fundraising Conference

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

What does it actually feel like to be a donor — and why does it matter more than you think?

In this episode, host Simon Scriver is joined by Steven Dodds (Managing Director) and Paul Seabrook (CEO) of Beautiful Insights, a full-service market research agency specialising in the charity sector. Together they explore one of the most overlooked challenges in fundraising: how do you measure the emotional experience of your supporters, not just the financial data?

The conversation covers:

• Why satisfaction alone doesn't predict donor loyalty or generosity
• The SAFE Index — Beautiful Insights' benchmarking tool for measuring non-financial supporter KPIs
• How donors often vividly remember why they first gave, but rarely recall anything about the ongoing supporter experience
• Why feeling "useful" might actually be a warning sign in your donor data
• How charities can compete with commercial brands that have mastered emotional advertising
• The difference between transactional stewardship and communications that genuinely move people

This episode sets the scene for Steven and Paul's session at the upcoming Individual Giving Conference, where they'll dive deeper into the specific emotions that drive donor retention — and which ones should have your attention.

Find out more about the SAFE Index and Beautiful Insights at beautifulinsights.com
Join us at our Individual Giving Conference 2026

 

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.