The Fundraising Everywhere Podcast

Top legacy fundraising strategies from scientific research

One of our most popular sessions: After more than 25 years in academic research and frontline fundraising, Professor James brings together scientific results from economics, neuroscience, psychology, demographics, and other disciplines to present the ten most important and effective strategies for increasing fundraising success in planned gifts. Beyond just “war stories,” this presentation gives you a deep understanding of what works – and why – in effective legacy fundraising.

Speaker: Russell James

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And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Strategy is a Feeling: a conversation with Chloe Amstein

Could there be a more confusing word than ‘strategy’? In this episode, Chloë Amstein shares her personal journey in finding a decent definition. A journey that bought her right back round to where she started: to a more human, heart-led place.

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And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Behavioural Science Everywhere!

In a data-driven society, we know that data is important to make good decisions. But as we all know that can be easier said than done, particularly in charities. In this session, we discuss the foes of data: the seven deadly sins of data practices that actually short-circuit our decision processes. Next, we discuss the foundations of good strategy and how many times we conflate other ideas with strategy. Finally, we talk about the features of good strategy. At the end, you'll be able to answer the question: does your data help you focus so that you can make the best decision possible and do the next right thing.

Speaker: Cherian Koshy

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And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Making TikTok Work for Your Charity

The trends, the dances, the lip syncing. We all know what TikTok is, but the question fundraisers are now asking is, 'how can it work for us?'

We were excited to the welcome the Nana Crawford, formerly of the British Red Cross, and The Hunger Project to give you a behind-the-scenes pass into their TikTok worlds, and how the channel is helping them communicate with new audiences.

In this episode we discuss:

• How TikTok can work for your charity
• How to create content that entertains whilst being sensitive to your message & brand
• Tips & tricks to get you started
• Things to avoid

Nana Crawford is an award-winning Social Media Manager. With over a decade of experience across multiple industries, Nana managed an award-winning, innovative, and creative social media team, that has brought new life into the channels of the British Red Cross.

Sara Reyes developed The Hunger Project’s first comprehensive social media strategy. She now serves as their Associate Director of Global Communications, managing external communications with the goal of enhancing visibility, generating awareness, and supporting collaboration on a global scale.

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And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Charity Home-Start UK on Learning, Development & How They Find the Time

In this episode of the Fundraising Everywhere podcast, our very own Chipego Siamuwele and Alex Aggidis are joined by FE Org Member, Louise Sansom from Home Start, a local community network of trained volunteers and expert support, helping families with young children through their challenging times, as they chat about all things learning and development. Louise shares why it's important to her, where she finds the time to learn and some of her top FE learnings so far.

Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events. 

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Christmas in June - Data driven strategies to help you supercharge your end-of-year appeal

Did you know that December is the biggest month for fundraising in the UK? And that those final few days of the year really inspire donors to be as generous as possible?

So it might be high summer now - but it’s more important than ever to make sure your charity is set up for the most successful end of year appeal ever.

The fundraisers at Raisely, in partnership with Fundraising Everywhere, are thrilled to host an episode jam-packed with insights and tips for your end of year appeal.

We’ll take a deep dive into the UK fundraising landscape, covering what we’ve seen charities achieve in 2022 and the first half of 2023, along with what the impact of the cost of living is likely to have on Christmas fundraising.

Meet your speakers: Sarah Goddard, the Public Fundraising specialist and Muna Hussen, previously Head of Marketing and Fundraising at The Bike Project and now leading the UK team of Raisely.

They will be putting their heads together and bringing you the most effective data driven strategies to make your end of year fundraising a huge success:

From leveraging matched giving partnerships…
…to how to invite donors to give regularly…
…while sharing tailored communications and stellar stewardship with supporters…
 ….and diversifying your campaigns to reach more donors…
…all while telling the most compelling stories about your work.

Using data from thousands of campaigns live on Raisely, they’ll also share tips on how to use the right donation amounts and frequencies to maximise your fundraising potential. 

Key topics in this episode:

1. It’s always hard to think of Christmas during the sunshine - but it’s more important than ever to lay the building blocks now to make for smooth sailing into your end of year appeal.
2. Raisely builds and advises on fundraising strategies for thousands of campaigns across the world - and now they’re bringing you the learnings they’ve captured from charities in the UK:
   • Learn the most effective donation frequencies and amounts
   • Learn how to use tailored communications to delight your supporters
   • Maximise matched giving and boost your donations
   • And diversify your income, by allowing your donors to give how they want

So get ready to take your end-of-year fundraising campaign to the next level. Sign up now and let’s make your campaign a huge success!

Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events. 

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

In Safe Hands: How leadership can provide an inclusive, safe and high performing team

David Amos-Reeves has spent the last 5 years engaging with leadership theory and reflecting on his own practice as a leader. One of the most profound things he learnt is how much the choices you make as a leader can affect the lives of others.

In this episode, he will reflect on some of our worst experiences on a team and consider this in the context of what makes a team dysfunctional. He’ll then zoom in on Psychological Safety, what it is, and why it’s important.

Finally, he will share some insight from his own research into Psychological safety that explains how leader behaviours are so critical in enabling a safe, inclusive and high performing workplace

Key points from this episode:

• An opportunity to reflect on your own experiences of leadership
• An understanding of psychological safety and why it should be the foundation of any leadership
• Some helpful ways you can increase psychological safety based on feedback from people who took part in David's research

Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events: https://www.fundraisingeverywhere.com/stayintouch/

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Build it. Beat it.

Great Ormond Street Hospital is undertaking the biggest fundraising challenge of a generation – a capital appeal to raise £300 million to build a world-class new Children’s Cancer Centre. In this episode of the Fundraising Everywhere podcast we welcome Amy Hutchings, Creative Strategy Director at Open and Jennie Sullivan, Head of Legacy and Donor Development from GOSH who worked on the campaign, called Build it, Beat it. They share the thinking that went into this amazing work to inspire the public to donate on this epic scale.

Speakers: Amy Hutchings, Creative Strategy Director at Open & Jennie Sullivan, Head of Legacy and Donor Development at GOSH

Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

A History of Fundraising’ with SOFII

"Those who don't learn from the past are doomed to repeat it”

Fundraising has a history full of innovation and stagnation, inspiration and scandal. But as fundraisers we know relatively little about our own history.

If you ask a fundraiser about what has come before, you might hear answers like “we tried that once in 1983, and it didn’t work” or “we have been doing it since 1983, and it works, so don’t change it.” But if you look more closely, you can find examples of “innovations” that appear to have been introduced in the 80s or 90s that were actually pioneered in the 1880s or 1790s. What other gems lurking in the cupboards of our past have we yet to discover?

In this episode, we’ll take a look at fundraising’s history to explore questions that can help guide our future.

• What can and should we be learning about our own history?
• How does understanding our history help us fundraise better today?
• If we don’t learn, are we doomed to make the mistakes of the past?
• How does fundraising perpetuate the problems of our sector and what can we do to challenge it?

Speakers: Marina Jones, Asma Hussain, Rhodri Davies, Giovanna Bonora, Meredith Niles &  Mark Philips

Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

 

The Loneliness of the Long Distance Leader

It's oft-said that it can be lonely at the top.  And when you're working most of your time at home, leading through a screen, that sense of isolation can be even greater.  This session explores Joe's experiences in senior leadership over the past 12 years, reflecting on the importance of self-care, safe spaces, networks and peer groups - how leading with courage and vulnerability reveals loneliness at the top to be a choice not an inevitability

Key learnings from this episode:

1. Courage starts with vulnerability
2. You can't pour from an empty cup
3. You are never alone

Charity Leadership Festival in back for its 2nd year on June 21st. Register for the Charity Leadership Festival today!

Use discount code FEPODCAST for a 50% discount. https://www.fundraisingeverywhere.com/product/charity-leadership-festival-2023/

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.