The Fundraising Everywhere Podcast

#082 Should You Stop Donating To RNLI?

Piece of sh*t newspaper, The Daily Mail, 'exposed' some of the work the #RNLI had proudly shared on their website and in their reports. Shock horror...they help people who aren't British. As a result, should you stop donating to them? This live #FundraisingPodcast answers the question...

#081 John Lepp - Design

Simon chats to friend of the podcast John Lepp (twitter.com/johnlepp) about design in direct response marketing and fundraising.

Along the way they chat about fonts, clutter, Vincent Van Gogh and starry nights, newsletters and Tom Ahern, getting older, John reveals who his favourite child is, and much more.

Read John's blog post here: https://agentsofgood.org/2019/09/top-10-list-of-design-mistakes-i-seen-direct-response-over-and-over-again/

 

#080 Jean O'Brien - Email, Google Ads and Facebook Fundraisers

Simon chats to Jean O'Brien (twitter.com/DigiCharityLab) about the Holy Trinity of Digital Fundraising: Email, Google Ads and Facebook Fundraisers.

#079 GUEST HOST Sarah Lyon (w/ Juniper Locilento) - Corporate Fundraising

One of your favourite guest hosts returns! Sarah Lyons, CFRE (twitter.com/SAPL) takes over the podcast to chat to Juniper Locilento, MPNL, CFRE (twitter.com/JBerri) about trust in the charity sector.

As a follow up, watch Juniper testifying in front of the Canadian Senate Committee on the Charitable Sector: https://vimeo.com/325194512

And read more on "Catalyst for Change: A Roadmap to a Stronger Charitable Sector": https://sencanada.ca/en/info-page/parl-42-1/cssb-catalyst-for-change/

 

#078 "Dear First Name"

Music video at: https://www.youtube.com/watch?v=FTNoCWffaJA

 

Lyrics

Ever since your first donation I watched you from afar,
I would have loved to done approached you but GDPR,
Fell in love with your gift and face
Dear first name, Won’t you let me put you on my database?

Finally got you at my silent auction I thought I’d tell you how I feel
My knees were knocking and my bucket was shaking, would you respond to my appeal
But you left with my corporate sponsor and its playing on my mind
To me you're a major donor but to him just a gift in kind

Dear first name, won’t you take my last name?
I'm longing for your kiss
Add me to your will
Dear friend, wont you opt in to my list?

Now every day feels like a year end where I haven’t hit my goal,
Like a Board and a CEO that won’t invest in digital.
If you gave me a chance to prove it it would just be heaven sent,
Our retention rate would be one hundred and fifty percent.

#077 Michelle Berriman - Fundraising Membership & New Zealand

Simon talks to Michelle Berriman, the 'Skiwi' Executive Director of the Fundraising Institute of New Zealand (twitter.com/FINZnewzealand).

They talk through what's new on the New Zealand fundraising scene, membership organisations in general, conference themes & taglines, and much more!

#076 GUEST HOST Robin Peake chats to Angela Cluff

Robin Peake takes over the podcast to chat to Angela Cluff.

Robin Peake (twitter.com/robin_peake) is the Senior Fundraising Executive at Home for Good. He spent 6 years as Head of Fundraising and Communications with Innovista, winning Best Donor Experience at the 2018 National Fundraising Awards. He is passionate about generosity and serves as a Trustee for Wycliffe Bible Translators.

Fundraising Consultant Angela Cluff (twitter.com/angelacluffmc) talks about what she’s observed and learned over 25 years fundraising with NSPCC, the Management Centre, as a Trustee with Oxfam, and as the chair of the Supporter Experience SIG.

#075 QUICK TIPS BETTER FUNDRAISING: Using Mail Merge To Personalise

It seems like we’ve forgotten why we use mail merge.

Nearly 40 years ago word processing software introduced the idea to us (I say ‘us’ but I was just an eye-twinkle). It would, quite cleverly, allow us to print off a bunch of letters all saying the same thing, but with a word or two – like a name – changed between each copy.

It became commonplace for businesses. They could now print off hundreds of thousands of letters or bills or invoices quite quickly without poor Sandra having to manually update each one between printing

For a customer (or donor) it felt like they were the only ones that were getting that letter.

That’s hard to imagine now, isn’t it? Getting a printed letter with your details on and just assuming someone had sat down and thought of you while they were typing it.

But that was the point of mail merge: To allow a sender to send pretty much the same thing to a bunch of people. While the recipient felt like it was just for them.

Everyone was happy.

Nowadays, we use mail merge because we can.

In today's Quick Tip, Simon talks through how to use mail merge in the most effective ways in your direct mail and emails.

#074 Gráinne Callan - Recruiting Donors on Facebook Messenger

Simon chats to Gráinne Callan (twitter.com/grainnemarycal), Head of Support Recruitment at Greenpeace UK about how they're using Facebook Messenger (yes...Messenger!) to recruit a growing number of regular donors.

The original Charity Digital article "How Greenpeace is driving regular donations with Facebook Messenger" https://www.charitydigitalnews.co.uk/2019/07/11/how-greenpeace-is-driving-regular-donations-with-facebook-messenger/

 

#073 QUICK TIPS BETTER FUNDRAISING: Using Celebrity Ambassadors

How do you get a celebrity on board and how do you best use them to increase your fundraising? Well, if you decide they're worth it (and they're probably not), then Simon's quick tip today explores how to do so!