The Fundraising Everywhere Podcast

Flying High: CHAS and Loganair Partnership

This episode will focus on the strategic partnership between CHAS and Loganair - Scotland's airline. Lara will share the process involved in making that initial approach during the midst of a global pandemic, and candidly talk about the successes and challenges along the way.

Key topics in this episode:

1. How to secure that first meeting with your top prospect.
2. Persistence pays off – sometimes you have to play the long game.
3. How to successfully develop and steward a partnership with the aim of securing an extension.

Spealer: Lara MacDonald

Corporate Partnerships Conference is coming back on 21st March 2024 - new name, same amazing content. You can register here. Use discount code FEPODCAST for a 50% discount.

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

From £0 to £750k, a corporate partnership success story

Learning with Parents (LwP) were founded as a charity in 2020. In 2021 we started to work with Remarkable Partnerships to explore how we could start to create strategic corporate partnerships.

In 2022 LwP and IG Group finalised a £750k, 3-year strategic partnership around financial literacy. This session will explore how that came about and why the partnership is so strategically beneficial to both organisations.

Key discussion in this episode:

• How to build a strategic partnership with a corporate partner

Speakers: Tom Harbour & Ben Hemington

Corporate Partnerships Conference is coming back on 21st March 2024 - new name, same amazing content. You can register here. Use discount code FEPODCAST for a 50% discount.

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

 

The Power of Collaboration

When UK childrenswear designer Genna Douglas was diagnosed with Parkinson’s disease at the age of 34, she didn’t know anything about the condition. Five years later, she has created a new range of t-shirts and tote bags for clothing retailer Next to help raise awareness and provide vital support for charity Parkinson’s UK.

Join Genna and Ghalib Ullah, Head of Corporate Partnerships at Parkinson's UK to find out more about this partnership and what it means for others living with Parkinson's.

Speakers: Genna Douglas & Ghalib Ullah

Corporate Partnerships Conference is coming back on 21st March 2024 - new name, same amazing content. You can register here. Use discount code FEPODCAST for a 50% discount.

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Maternity Panel: motherhood, management and making it work

A chinwag over a cuppa with two new mums (both experienced corporate bods) discussing motherhood and corporate partnerships, the parallels between the two and learnings so far. Can you balance a charity career and motherhood? 

Or something like that unless our chat goes off on a tangent.

Speakers: Lila Dowie & Laura Hughes-Onslow

Corporate Partnerships Conference is coming back on 21st March 2024 - new name, same amazing content. You can register here. Use discount code FEPODCAST for a 50% discount.

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Real Journeys: Navigating the sector with Jeff Boachie

In this episode, we have the pleasure of welcoming Jeff Boachie, a respected friend of FE, to the conversation. Jeff takes us on an introspective exploration from his initial steps outside the sector to his profound impact as the Head of Digital for Guy's & St. Thomas' Foundation, with a nod to the support FE provided along the way.

Our very own Nori Knight joins Jeff as they delve deep into his experiences, exploring the highs and lows, along with insightful reflections. Jeff offers genuine advice for those tuning in, particularly for those grappling with the challenge of discovering their niche within the sector.

Tune in for a candid conversation filled with wisdom, shared experiences, and encouragement.

Learn more about how you can join the FE community as a Member here: https://www.fundraisingeverywhere.com/join-us/

Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events: https://www.fundraisingeverywhere.com/stayintouch/

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

From intern to Head of Legacies - in 7ish years

Anaish changed career in his late 20s, from performing arts to legacy fundraising, and hasn’t looked back. In this talk, he shares his journey, having worked on all aspects of gifts in wills fundraising. Hear how this experience is helping him navigate his new role of Head of Legacies at the British Red Cross.

Key topics covered in this episode:

• Understand the whole of legacies - not just your area
• The importance of collaboration in building a rounded career
• Take time to meet and learn from others

Speakers: Anaish Yilma-Parmar

Legacy Fundraising Virtual Conference is back for its 3rd year on February 15th. You can register on our website. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Legacies, Management and Language

Fundraisers are well aware of the potential legacy giving has to radically boost their organizations’ revenue. But many get stuck on how to talk to donors and prospects about planned giving. How to you approach conversations about legacy giving that put values at the centre? That are about stories, not about death and dying.

The simple truth is this: talking to your supporters about leaving bequests isn’t as scary as you think. In this engaging, conversational session, Canadian legacy experts Jen Love and Fraser Green are going to show you some of the tips and tricks about legacy giving conversations. Jen and Fraser promise that at session’s end you’ll have inspiration, confidence and ability to engage in the legacy conversations – and raise a LOT more money!

Questions answered in this episode:

• How do you talk to supporters about their own deaths?
• Where does storytelling fit in legacy persuasion?
• What are your three top tips for people who want to improve their legacy fundraising skills?
• When you have little or nothing in place – and next to no budget, how do you start a legacy fundraising program?
• What are the best stories to look for?
• What has surprised you about legacy giving recently?
• How have you applied recent research insights into your strategies?

Speakers: Fraser Green & Jen Love

Legacy Fundraising Virtual Conference is back for its 3rd year on February 15th. You can register on our website. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Developing a legacy proposition

In this episode Peter will discuss: why you need a legacy proposition; what it's about and what it isn't about; how you develop a unique proposition; and examples of different successful legacy propositions.

• What is it about? What is it not?
• How do you develop a unique proposition?
• Examples of different successful legacy propositions

Speaker: Peter Cashman

Legacy Fundraising Virtual Conference is back for its 3rd year on February 15th. You can register on our website. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

 

Growing the top 2% - Legacies and Major Donors

Speaker: Caroline Donald

We all know how important high value legacies are. For most of us, good years are driven by this high value legacy group, and when they come, suddenly everyone is interested. But what if they don't come? What should we be doing now to make sure they come in the future?

When I am older, wiser and being invited to legacy stewardship events myself, I want the pride of knowing that the biggest legacy I left for UNICEF was the work that I am doing now to help grow the top 2 per cent. Good thing I've got at least 20 years before I retire, because there is a lot to do and surprisingly very little understanding in the UK about wealthy individuals and what they are planning for their legacy giving.

In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned.

Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity

This podcast episode covers:

• Who and where the donors are
• Motivations for affluent donors
• The next generations of major donors
• The link between wealth and will making

Legacy Fundraising Virtual Conference is back for its 3rd year on February 15th. You can register on our website. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Designing A Magical Recurring Giving Program

Join Neon One‘s Tim Sarrantonio for this episode on how you can create a recurring giving program from scratch to design joyful, memorable experiences for donors and scale revenue.

Only two out of ten new donors stick around to support a nonprofit after their initial gift. That means the need for interesting and authentic connection with donors is growing daily! Recurring giving programs are one of the best investments a growing nonprofit can make—and that’s why we’re offering this webinar at no cost to you. It’s that important.

We’ll delve into:

• What a recurring giving program and why every nonprofit should have one
• How to research your audience and use your findings to optimize your program
• What assets and resources you’ll need to launch or reboot a recurring giving program
• What role technology can play in scaling your program

Want to stay on top of everything that's happening? Sign up to get emails from the humans at Fundraising Everywhere & Everywhere+ with cracking fundraising tips, news, promos & updates on upcoming events: https://www.fundraisingeverywhere.com/stayintouch/

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.