The Fundraising Everywhere Podcast

Charity fatigue and how to keep your voice heard amongst the rest

This episode is a walk through how data and insight during challenging times is crucial to standing out from the crowd. In it, Alf Cowan and Jessie Romain discuss how Alzheimer's Society refreshed and revived their Trekking programme.

Events Fundraising Virtual Summit is back on 31st January. You can register here. Use discount code FEPODCAST for a 50% discount. 

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Whenever you’re in trouble - your supporters WILL stand by you (oh darlin’ darlin’)

Your community will stand by you - even when times are tough. But how do you inspire them to make sure they will?

What is covered in this episode:

• Why community fundraising is 'recession proof' - understanding supporters motivations
• Reframing expectations without butchering potential income
• Simple stewardship everyone can do to keep your supporters engaged - and fundraising

Speaker: Sarah Goddard

Events Fundraising Virtual Summit is back on 31st January. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Getting Into The Minds of Events Participants

From our Events Fundraising Virtual Summit 2023 conference earlier this year - An episode to share our research on what current and past mass participation event participants are thinking about the year ahead and how charity fundraisers can use this insight to raise more from events in 2023.

This episode discussing:

• What's stopping some people from returning to events
• How to get more people to come to your events
• Why the future is brighter than you might think

Events Fundraising Virtual Summit is back on 31st January. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Diversity Dialogues: Charting Intersectionality & Neurodivergence in the Charity Sector

Jump into a real chat with Chipego Siamuwele and Sophia Moreau as they dish on all things intersectionality and neurodivergence in the sector. They're breaking down Sophia's journey, tackling the nitty-gritty of neurodiversity, and giving the sector a friendly critique. Sophia spills the beans on challenges and serves up practical tips for inclusivity. Brace yourself for an honest convo that's not just talk but stirs up some doable changes for everyone in the organisation.

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And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Doin’ the Due: tips for carrying out due diligence on major donors

When we're told we need to do due diligence on a donors, what does that actually mean? Why should we be worried where our money comes from and what risks are inherent in income? We'll take a look at why due diligence matters, what it is and where you should start when undertaking your checks.

Key topics from this episode:

• What due diligence is
• What anti money laundering checks mean
• How to protect yourself from fraudulent income streams

Speaker: Amsel Page von Spreckelsen

Trusts and Major Donors is back on 14th December. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Asking or offering? The psychology of raising large gifts with confidence!

The fear of rejection, someone saying no, is very real with many, many fundraisers’. So if this is you, you're not alone! But it can stop you building great major donor relationships - picking up the phone to donors, meeting them with confidence - and ultimately raising more.

There is a growing body of evidence that giving is good for people! And in major donor fundraising we have the unique privilege of being able to understand and connect with donors one on one.

So how can we use and understand the psychology of giving and this evidence to overcome that fear?

Louise Morris is a major donor specialist and has worked with over 200 charities and interviewed 100 philanthropists. She’s helped hundreds of fundraisers become confident and comfortable securing support for their amazing causes, so join her for this episode so you can be too.

You'll come away from this episode with:

• energy and confidence to take the next steps for your major donor fundraising, whether your charity is just starting this income stream, or whether you have a number of donors
• ways to feel confident and your best self when asking for support outside of your comfort zone
• practical next steps to move your major donor fundraising forward

Trusts and Major Donors is back on 14th December. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Funding for Change – Transformation at BBC Children in Need

The episode will be presented by Fozia Irfan OBE, who has led the BBC Children in Need team, through the process of a new strategy and grantmaking process and is known for advocating for more equitable funding practices. She will discuss the rationale for these changes and the principles we will start to embed and how this affects the charity sector and those who may wish to apply for our funding.

Key topics covered during this episode:

• We will  talk about our move to funding core costs and the importance of this for the sector
• We will discuss our aim to provide a more streamlined and quicker application process for our funding.

Trusts and Major Donors is back on 14th December. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Improve your online donation checkout: Metrics wins & fails from JustGiving

Over 20 million people go through the JustGiving checkout every year to donate to the causes they care about. So it’s essential it’s optimised to give them the best experience and raise more money. In this episode, we'll share four A/B tests we implemented to our online donation flow and ask you to guess whether each one was a win, loss or draw! Plus, we'll lift the lid on the key donation metrics we obsess about day in, day out, and the ways our donation checkout is powering more giving moments to help you raise more money.

What you'll learn this episode:

• Define and track key metrics
• Test & Learn
• Adapt to consumer behaviour

Speakers: Thomas Forgione & Katie Stevens

#FundraisingTech is back again on 22nd November. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Email Marketing 101: How to launch and grow an email marketing programme that isn’t boring

Your email list is one of the only digital marketing *assets* your organisation can own. But when the possibilities feel endless (and a little daunting!), where do you begin?

In this 20-minute episode, Alex will dive into the email marketing fundamentals. In less time than a doom-scrolling session on Twitter, you'll have the new skills and confidence to launch an email programme that builds relationships, increases donations — and isn't boring.

What you'll learn in this episode:

• How to launch and grow your list
• How to show up week after week
• What stats to pay attention to

Speaker: Alex Fearon

#FundraisingTech is back again on 22nd November. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Thinking Big - How to run a successful fundraising campaign as a small charity

An insight to how a small local Rotary Club has successfully made the transition into the world of Digital fundraising raising more than £200,000 in their first year, including £30,000 in one event alone. We shall cover steps to overcome the barriers to getting started, lessons learned along the way, the components of success and how the charity was able to build a connection with the local community.

Speakers: Ben Parker & Sarah Clancy

#FundraisingTech is back again on 22nd November. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.