The Fundraising Everywhere Podcast

Legacies, Management and Language

Fundraisers are well aware of the potential legacy giving has to radically boost their organizations’ revenue. But many get stuck on how to talk to donors and prospects about planned giving. How to you approach conversations about legacy giving that put values at the centre? That are about stories, not about death and dying.

The simple truth is this: talking to your supporters about leaving bequests isn’t as scary as you think. In this engaging, conversational session, Canadian legacy experts Jen Love and Fraser Green are going to show you some of the tips and tricks about legacy giving conversations. Jen and Fraser promise that at session’s end you’ll have inspiration, confidence and ability to engage in the legacy conversations – and raise a LOT more money!

Questions answered in this episode:

• How do you talk to supporters about their own deaths?
• Where does storytelling fit in legacy persuasion?
• What are your three top tips for people who want to improve their legacy fundraising skills?
• When you have little or nothing in place – and next to no budget, how do you start a legacy fundraising program?
• What are the best stories to look for?
• What has surprised you about legacy giving recently?
• How have you applied recent research insights into your strategies?

Speakers: Fraser Green & Jen Love

Legacy Fundraising Virtual Conference is back for its 3rd year on February 15th. You can register on our website. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Developing a legacy proposition

In this episode Peter will discuss: why you need a legacy proposition; what it's about and what it isn't about; how you develop a unique proposition; and examples of different successful legacy propositions.

• What is it about? What is it not?
• How do you develop a unique proposition?
• Examples of different successful legacy propositions

Speaker: Peter Cashman

Legacy Fundraising Virtual Conference is back for its 3rd year on February 15th. You can register on our website. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

 

Growing the top 2% - Legacies and Major Donors

Speaker: Caroline Donald

We all know how important high value legacies are. For most of us, good years are driven by this high value legacy group, and when they come, suddenly everyone is interested. But what if they don't come? What should we be doing now to make sure they come in the future?

When I am older, wiser and being invited to legacy stewardship events myself, I want the pride of knowing that the biggest legacy I left for UNICEF was the work that I am doing now to help grow the top 2 per cent. Good thing I've got at least 20 years before I retire, because there is a lot to do and surprisingly very little understanding in the UK about wealthy individuals and what they are planning for their legacy giving.

In 2022 I commissioned Legacy Voice to undertake some research into high value supporters and legacy giving for UNICEF and am happy to share some of what I have learned.

Come and find out, from a fundraisers perspective, what you need to know about this audience, some of their motivations, a surprising competitor right under your nose, and what you might need to think about at your charity

This podcast episode covers:

• Who and where the donors are
• Motivations for affluent donors
• The next generations of major donors
• The link between wealth and will making

Legacy Fundraising Virtual Conference is back for its 3rd year on February 15th. You can register on our website. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Designing A Magical Recurring Giving Program

Join Neon One‘s Tim Sarrantonio for this episode on how you can create a recurring giving program from scratch to design joyful, memorable experiences for donors and scale revenue.

Only two out of ten new donors stick around to support a nonprofit after their initial gift. That means the need for interesting and authentic connection with donors is growing daily! Recurring giving programs are one of the best investments a growing nonprofit can make—and that’s why we’re offering this webinar at no cost to you. It’s that important.

We’ll delve into:

• What a recurring giving program and why every nonprofit should have one
• How to research your audience and use your findings to optimize your program
• What assets and resources you’ll need to launch or reboot a recurring giving program
• What role technology can play in scaling your program

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And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Charity fatigue and how to keep your voice heard amongst the rest

This episode is a walk through how data and insight during challenging times is crucial to standing out from the crowd. In it, Alf Cowan and Jessie Romain discuss how Alzheimer's Society refreshed and revived their Trekking programme.

Events Fundraising Virtual Summit is back on 31st January. You can register here. Use discount code FEPODCAST for a 50% discount. 

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Whenever you’re in trouble - your supporters WILL stand by you (oh darlin’ darlin’)

Your community will stand by you - even when times are tough. But how do you inspire them to make sure they will?

What is covered in this episode:

• Why community fundraising is 'recession proof' - understanding supporters motivations
• Reframing expectations without butchering potential income
• Simple stewardship everyone can do to keep your supporters engaged - and fundraising

Speaker: Sarah Goddard

Events Fundraising Virtual Summit is back on 31st January. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Getting Into The Minds of Events Participants

From our Events Fundraising Virtual Summit 2023 conference earlier this year - An episode to share our research on what current and past mass participation event participants are thinking about the year ahead and how charity fundraisers can use this insight to raise more from events in 2023.

This episode discussing:

• What's stopping some people from returning to events
• How to get more people to come to your events
• Why the future is brighter than you might think

Events Fundraising Virtual Summit is back on 31st January. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Diversity Dialogues: Charting Intersectionality & Neurodivergence in the Charity Sector

Jump into a real chat with Chipego Siamuwele and Sophia Moreau as they dish on all things intersectionality and neurodivergence in the sector. They're breaking down Sophia's journey, tackling the nitty-gritty of neurodiversity, and giving the sector a friendly critique. Sophia spills the beans on challenges and serves up practical tips for inclusivity. Brace yourself for an honest convo that's not just talk but stirs up some doable changes for everyone in the organisation.

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Doin’ the Due: tips for carrying out due diligence on major donors

When we're told we need to do due diligence on a donors, what does that actually mean? Why should we be worried where our money comes from and what risks are inherent in income? We'll take a look at why due diligence matters, what it is and where you should start when undertaking your checks.

Key topics from this episode:

• What due diligence is
• What anti money laundering checks mean
• How to protect yourself from fraudulent income streams

Speaker: Amsel Page von Spreckelsen

Trusts and Major Donors is back on 14th December. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.

Asking or offering? The psychology of raising large gifts with confidence!

The fear of rejection, someone saying no, is very real with many, many fundraisers’. So if this is you, you're not alone! But it can stop you building great major donor relationships - picking up the phone to donors, meeting them with confidence - and ultimately raising more.

There is a growing body of evidence that giving is good for people! And in major donor fundraising we have the unique privilege of being able to understand and connect with donors one on one.

So how can we use and understand the psychology of giving and this evidence to overcome that fear?

Louise Morris is a major donor specialist and has worked with over 200 charities and interviewed 100 philanthropists. She’s helped hundreds of fundraisers become confident and comfortable securing support for their amazing causes, so join her for this episode so you can be too.

You'll come away from this episode with:

• energy and confidence to take the next steps for your major donor fundraising, whether your charity is just starting this income stream, or whether you have a number of donors
• ways to feel confident and your best self when asking for support outside of your comfort zone
• practical next steps to move your major donor fundraising forward

Trusts and Major Donors is back on 14th December. You can register here. Use discount code FEPODCAST for a 50% discount.

And thank you to our friends at JustGiving who make the Fundraising Everywhere podcast possible.