The Fundraising Everywhere Podcast

How Street Fundraising Sparked a Career in Charity Media

Welcome to the Fundraising Everywhere Podcast, today, we’ve got something a little bit different for you. To celebrate our upcoming recruitment and careers conference coming up on Thursday 20th November, we’ve decided to hand the mic over to our guest host Rory White in this special series of episodes called 'It Started On The Street'.

Rory will be chatting to some brilliant leaders in the charity sector and beyond about their journeys since they started their careers as dialogue fundraisers.

"It was such a pleasure talking with Alf Cowan. In fact, our conversation went on so long we had to restart the Zoom because we ran out of time — I think we ended up talking for a couple of hours!

Alf is a really thoughtful guy. After university — where he studied business — he unexpectedly found himself working in face-to-face fundraising, which was a real revelation for him at the time. From there he moved into the charity sector, working directly for charities on their face-to-face programs, before transitioning into more of a data and analytics focus.

Today, Alf is Head of Charities at MediaLab, but he still draws heavily on his early face-to-face experience. He regularly visits frontline teams to stay connected to that perspective, and it really informs the campaigns he creates for clients.

He’s insightful, reflective, and a genuinely nice person to talk to. I think you’ll really enjoy this conversation with Alf Cowan"

You can learn more about our upcoming Fundraising Recruitment and Careers Conference happening on Thursday 20th November here

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

From Street Fundraiser to Political Changemaker: Seth’s Journey in Building Relationships That Drive Change

Welcome to the Fundraising Everywhere Podcast, today, we’ve got something a little bit different for you. To celebrate our upcoming recruitment and careers conference coming up on Thursday 20th November, we’ve decided to hand the mic over to our guest host Rory White in this special series of episodes called 'It Started On The Street'.

Rory will be chatting to some brilliant leaders in the charity sector and beyond about their journeys since they started their careers as dialogue fundraisers.

"I was really intrigued when I first spoke to Seth Piper. He’s someone who started his career in face-to-face fundraising in the UK, before moving over to Scandinavia, where his path took an unexpected turn. Seth went on to work with Greenpeace, playing a key role in establishing their face-to-face operations in Scandinavia.Now, he’s brought that wealth of experience into the world of politics and grassroots activism — training campaigners and organisers on how to engage with people effectively.

I found that crossover from face-to-face fundraising to political and grassroots work absolutely fascinating. It’s not something I’d come across before, and I think it offers a lot of insights for anyone working in engagement, campaigning, or advocacy. So, I hope you enjoy this conversation with Seth Piper"

You can learn more about our upcoming Fundraising Recruitment and Careers Conference happening on Thursday 20th November here

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Optimising your online donation journey

Join digital fundraising expert Vicky Reeves, in this insightful session, revealing how charities can significantly boost their online donations in today’s competitive landscape. Through practical examples drawn from goDonate’s work with some of the UK’s leading charities—including NSPCC, Marie Curie, Battersea and The Royal British Legion – Vicky will share best practices, learnings and actionable advice to help your organisation increase donor engagement and optimise each stage of the online donation journey.

With focus on the improvement of online donations, and from keeping abreast of latest trends, Vicky will also offer insight and advice on how charities can stay relevant within the continuing evolution of online giving. From digital wallets to cryptocurrency donations, Vicky remains current with technological trends and developments in the e-commerce world ensuring they are suitably applied to the charity sector.

From this session you’ll discover how to increase your average donation value, encourage regular giving, improve marketing consent rates, and create more successful campaigns; all through carefully crafted online donation experiences. With real-life success stories and hands-on tips, you’ll leave equipped with ideas and techniques to elevate your digital fundraising efforts, creating a more compelling journey for your supporters and maximising income for your cause.

Key learnings from this session:
1. Optimise the Online Donation Journey
Learn actionable strategies to enhance every stage of the online donation process, including increasing donor engagement, improving user experiences, and maximising average donation values.

2. Boost Regular Giving and Consent Rates
Discover techniques to encourage recurring donations and improve marketing consent rates, ensuring sustainable and impactful growth in your charity’s digital fundraising efforts.

3. Leverage Real-Life Success Stories for Practical Insights
Gain valuable insights from goDonate’s work with leading charities like NSPCC, Marie Curie, Battersea, and The Royal British Legion, offering proven practices and innovative ideas that can be tailored to your organisation.

Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Committed: the magic of long term donor/fundraiser relationships

Join Angie Turner, Patty Da Silva and Kitty Hazell as they explore the power of long-term relationships in fundraising. This session delves into the support fundraisers receive and provide—within their teams and from their organisations—and how this creates a foundation of trust, collaboration, and stability that strengthens donor connections.

The panel discusses practical strategies for engaging and re-engaging donors, emphasising trust-building, personal interactions, and aligning communication with donor preferences. They share insights on maintaining detailed CRM records, effective stewardship planning for major donors, and the unique value of prospect surgeries for idea-sharing.

By focusing on relationships over transactions, this session highlights how fostering authentic connections can create magic in donor relationships, ultimately driving income generation and long-term success.

Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Red Flags On Recruitment - How to Hire (and Get Hired) in the Nonprofit Sector

In this episode of the Fundraising Everywhere podcast, host Simon Scriver, is joined by Jo McGuinness, Senior Recruitment Manager at Think Recruitment for an honest and insightful conversation about recruitment and careers in the nonprofit sector. Jo shares her journey from community fundraiser to sector consultant, and offers practical advice for both job seekers and hiring managers on how to create a more transparent, supportive, and effective recruitment process.

They discuss common pitfalls in charity recruitment, the importance of showing salary ranges, providing feedback to candidates, and how organisations can attract and retain top talent- even in a competitive market. Jo also previews the upcoming Fundraising, Recruitment and Careers Conference, where these topics will be explored in even greater depth.

Read Jo McGuinness' blog here

Learn more about Fundraising, Recruitment and Careers Conference, happening on Thursday, 20th November

Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

 

Measuring supporter experience and the SAFE index with Beautiful insights

In this episode of the Fundraising Everywhere podcast, host Simon Scriver is joined by Joan Middleton, Digital Fundraising Manager of Starlight, Steven Dodds, Managing Director of Beautiful Insights and Paul Seabrook, Founder and CEO of Beautiful Insights.

They delve into the importance of measuring supporter engagement and satisfaction through the SAFE Index (https://beautifulinsights.com/safe-index), discussing its impact on fundraising strategies, supporter loyalty, and emotional engagement. They also explore the challenges and benefits of applying these metrics in the charity sector, offering insights and practical tips for improving supporter relationships and enhancing fundraising outcomes in preparation for Champions! How Starlight scored #1 for supporter engagement (and you can too) webinar.

Sign up to the webinar here

Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

 

10 must-have templates to make your prospect research quicker and easier

When you’re a busy fundraiser, spending quality time on prospect research can be hard. In this session, I’ll share all the templates I use in my own work as a freelancer when I’m supporting charities – from tiny organisations who are just starting out in trust fundraising to multi-million pound charities who’ve been fundraising for years. This is a really practical session giving you the tools you need to save time, be more efficient and get results.

Key learnings from this session:

1.  Templates to record your prospect research.
2. Tools to help you prioritise your research so you’re focusing on the best prospects.
3. The ultimate guide to find new prospects.

Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

 

Digital Skills, AI Integration, and Insights from the Digital Learning Grant

In this episode of the Fundraising Everywhere Podcast, Nikki Bell, Zoe Amar, Phoebe Sabin, and Cam St-Omer Donaldson dive into the digital fundraising landscape, highlighting the importance of continual learning and innovation.

They share valuable insights on the digital learning journey, the significance of AI in fundraising, and the transformative impact of the Digital Learning Grant.

Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Is Your Email Strategy Holding Back Your Individual Giving Potential?

In this episode of the Fundraising Everywhere podcast, we’ll explore how small charities can unlock the power of email marketing to support their Individual Giving (IG) programmes.

From crafting newsletters that build community, to automating personalised thank-you’s using tools like MailChimp and Zapier, we’ll cover the simple steps that can make a big impact. You’ll also discover how tagging and segmentation can boost engagement and improve donor retention, ensuring your emails do more than just land in inboxes—they inspire action.

Perfect for small charities ready to take their IG efforts to the next level with email.

Key learnings from this episode:

• How to build a newsletter strategy that supports IG
• Learn simple integration tricks to improve stewardship and remove repetitive tasks from your to-do list
• Start to build a basic segmentation strategy to boost email engagement

Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.

Pizza for Losers: Embracing Failure for Fundraising Success

In this episode of the Fundraising Everywhere podcast, host Nikki Bell, Co-Founder of Fundraising Everywhere and Creator of Pizza For Losers is joined by Josh Leigh, Co-Founder of Hynt and Matt Middler, Transformative Coach to discuss the transformative power of embracing and learning from failure.

The trio dives into their personal experiences, share impactful stories from previous Pizza for Losers events, and highlight the significance of creating safe spaces for candid conversations within the fundraising sector. Get ready for an honest, inspiring, and fun-filled conversation that also teases insights from this year's exciting Pizza for Losers event.

Click here to subscribe to our email list for exclusive fundraising resources, early access to training, special discounts and more

If you enjoyed this episode, don't forget to hit follow and enable notifications so you'll get notified to be first to hear of future podcast episodes. We'd love to see you back again!

And thank you to our friends at JustGiving who make the Fundraising Everywhere Podcast possible.